{"title":"ROC the Lilac","description":"","products":[{"product_id":"rochester-red-wings-roc-the-lilac-replica-jersey","title":"Rochester Red Wings ROC the Lilac Replica Jersey","description":"•Unisex Fit\u003cbr\u003e•Polyester Material\u003cbr\u003e•ROC the Lilac Logo on the Chest, Flower City Patch Logo on Sleeve, Home Logo on Sleeve\u003cbr\u003e•Features a subtle floral pattern through the bodice of the jersey\u003cbr\u003e•Garment Colors: Navy and Purple\u003cbr\u003e•Brand_OT Sports","brand":"OT Sports","offers":[{"title":"S","offer_id":41624731156568,"sku":"100068800088","price":100.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":41624731189336,"sku":"100068800089","price":100.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":41624731222104,"sku":"100068800090","price":100.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":41624731254872,"sku":"100068800091","price":100.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":41624731287640,"sku":"100068800092","price":100.0,"currency_code":"USD","in_stock":true},{"title":"XXXL","offer_id":41624731320408,"sku":"100068800093","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/Lilac_1.png?v=1750869083"},{"product_id":"the-lilac-fitted-cap","title":"New Era 59FIFTY ROC the Lilac Cap","description":"\u003cp data-start=\"155\" data-end=\"457\"\u003eRooted in Rochester pride and built on New Era’s most iconic silhouette, the 59FIFTY ROC the Lilac Cap is a statement piece that blends heritage, precision, and seasonal identity. This fitted cap delivers a clean, structured look with elevated detailing inspired by the city’s signature Lilac Festival.\u003c\/p\u003e\n\u003cp data-start=\"459\" data-end=\"769\"\u003eThe crown features a bold embroidered “ROC” mark, brought to life with intricate lilac floral accents that add depth, texture, and local storytelling to a timeless design. Set against a deep navy base with complementary lilac-inspired tones, this cap is engineered to stand out without sacrificing versatility.\u003c\/p\u003e\n\u003cp data-start=\"771\" data-end=\"1095\"\u003eConstructed in the classic 59FIFTY fitted profile, this cap offers a true, locked-in fit with a flat visor and high-structure crown — the gold standard for on-field authenticity and streetwear appeal. Every detail, from the precision embroidery to the balanced color palette, is designed to meet New Era’s highest standards.\u003c\/p\u003e\n\u003cp data-start=\"1097\" data-end=\"1238\"\u003eWhether you're at the ballpark, in the city, or building out a premium headwear rotation, this is Rochester culture in its most refined form.\u003c\/p\u003e\n\u003cp data-start=\"1240\" data-end=\"1257\"\u003e\u003cstrong data-start=\"1240\" data-end=\"1257\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1258\" data-end=\"1594\"\u003e\n\u003cli data-section-id=\"7skq3l\" data-start=\"1258\" data-end=\"1304\"\u003eOfficial New Era 59FIFTY fitted silhouette\u003c\/li\u003e\n\u003cli data-section-id=\"1o5aobg\" data-start=\"1305\" data-end=\"1346\"\u003eStructured high crown with flat visor\u003c\/li\u003e\n\u003cli data-section-id=\"olgykh\" data-start=\"1347\" data-end=\"1394\"\u003eFitted sizing for a precise, locked-in feel\u003c\/li\u003e\n\u003cli data-section-id=\"61fpg6\" data-start=\"1395\" data-end=\"1438\"\u003eNavy base with lilac-inspired detailing\u003c\/li\u003e\n\u003cli data-section-id=\"bm4w4l\" data-start=\"1439\" data-end=\"1485\"\u003eEmbroidered “ROC” logo with floral accents\u003c\/li\u003e\n\u003cli data-section-id=\"1ypzw6l\" data-start=\"1486\" data-end=\"1542\"\u003ePremium construction with authentic on-field styling\u003c\/li\u003e\n\u003cli data-section-id=\"tm2lnn\" data-start=\"1543\" data-end=\"1594\"\u003eOfficial Minor League Baseball licensed product\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1596\" data-end=\"1810\"\u003e\u003cstrong data-start=\"1596\" data-end=\"1612\"\u003eWhy It Hits:\u003c\/strong\u003e\u003cbr\u003eThe 59FIFTY ROC the Lilac Cap isn’t just part of the collection — it’s the flagship. A clean, elevated take on Rochester identity that merges sport, style, and seasonality into one essential piece.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"6 7\/8","offer_id":41624731353176,"sku":"400064900336","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7","offer_id":41624731385944,"sku":"400064900337","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/8","offer_id":41624731418712,"sku":"400064900338","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/4","offer_id":41624731451480,"sku":"400064900339","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":41624731484248,"sku":"400064900340","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":41624731517016,"sku":"400064900341","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":41624731549784,"sku":"400064900342","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":41624731582552,"sku":"400064900343","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7 7\/8","offer_id":41624731615320,"sku":"400064900344","price":38.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":41624731648088,"sku":"400064900345","price":38.0,"currency_code":"USD","in_stock":true},{"title":"8 1\/8","offer_id":41624731680856,"sku":"400064900346","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/60685041_59FIFTY_MiLB25THNT25950_ROCRED_OTC_F.jpg?v=1774552078"},{"product_id":"8514-rochester-lilac-flex-fit-cap","title":"New Era 39THIRTY ROC the Lilac Cap","description":"\u003cp data-start=\"151\" data-end=\"429\"\u003eBuilt for everyday wear with a premium feel, the New Era 39THIRTY ROC the Lilac Cap blends performance comfort with Rochester pride. 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Statement-ready.\u003c\/p\u003e\n\u003cp data-start=\"768\" data-end=\"780\"\u003e\u003cstrong data-start=\"768\" data-end=\"780\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"781\" data-end=\"1034\"\u003e\n\u003cli data-section-id=\"1k8kuj1\" data-start=\"781\" data-end=\"830\"\u003eNike midweight fleece for warmth and softness\u003c\/li\u003e\n\u003cli data-section-id=\"uynjv0\" data-start=\"831\" data-end=\"870\"\u003eBrushed interior for a premium feel\u003c\/li\u003e\n\u003cli data-section-id=\"1795fj1\" data-start=\"871\" data-end=\"917\"\u003eStandard athletic fit with structured hood\u003c\/li\u003e\n\u003cli data-section-id=\"p48q38\" data-start=\"918\" data-end=\"975\"\u003eLilac purple body with navy, pink, and floral graphic\u003c\/li\u003e\n\u003cli data-section-id=\"mpxd7j\" data-start=\"976\" data-end=\"1001\"\u003eFront kangaroo pocket\u003c\/li\u003e\n\u003cli data-section-id=\"1jobg55\" data-start=\"1002\" data-end=\"1034\"\u003eOfficial Nike x MiLB product\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nike","offers":[{"title":"S","offer_id":44020313358424,"sku":"AG397","price":82.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":44020313391192,"sku":"AG397-01","price":82.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":44020313423960,"sku":"AG397-02","price":82.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44020313456728,"sku":"AG397-03","price":82.0,"currency_code":"USD","in_stock":false},{"title":"XXL","offer_id":44020313489496,"sku":"AG397-04","price":82.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/Claid-AI-66aba75a968b474ca3a98a43a56fcb02.jpg?v=1776872013"},{"product_id":"nike-lilac-white-fleece-hoodie","title":"Nike Lilac White Fleece Hoodie","description":"\u003cp data-start=\"249\" data-end=\"335\"\u003eClean look. 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Built to represent.\u003c\/p\u003e\n\u003cp data-start=\"852\" data-end=\"864\"\u003e\u003cstrong data-start=\"852\" data-end=\"864\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"865\" data-end=\"1172\"\u003e\n\u003cli data-section-id=\"1k8kuj1\" data-start=\"865\" data-end=\"914\"\u003eNike midweight fleece for warmth and softness\u003c\/li\u003e\n\u003cli data-section-id=\"uynjv0\" data-start=\"915\" data-end=\"954\"\u003eBrushed interior for a premium feel\u003c\/li\u003e\n\u003cli data-section-id=\"1795fj1\" data-start=\"955\" data-end=\"1001\"\u003eStandard athletic fit with structured hood\u003c\/li\u003e\n\u003cli data-section-id=\"mcskpn\" data-start=\"1002\" data-end=\"1060\"\u003eWhite body with navy, pink, and floral graphic accents\u003c\/li\u003e\n\u003cli data-section-id=\"mpxd7j\" data-start=\"1061\" data-end=\"1086\"\u003eFront kangaroo pocket\u003c\/li\u003e\n\u003cli data-section-id=\"hto17r\" data-start=\"1087\" data-end=\"1139\"\u003eRound braided drawstrings with sealed\/glued tips\u003c\/li\u003e\n\u003cli data-section-id=\"1jobg55\" data-start=\"1140\" data-end=\"1172\"\u003eOfficial Nike x MiLB product\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nike","offers":[{"title":"S","offer_id":44020313522264,"sku":"AG398","price":82.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":44020313555032,"sku":"AG398-01","price":82.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44020313587800,"sku":"AG398-02","price":82.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44020313620568,"sku":"AG398-03","price":82.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":44020313653336,"sku":"AG398-04","price":82.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/Claid-AI-6786ca8ef2e548cfbc5e18a40fc9a156.jpg?v=1776872228"},{"product_id":"nike-lilac-navy-fleece-crewneck","title":"Nike Lilac Navy Fleece Crewneck","description":"\u003cp data-start=\"244\" data-end=\"338\"\u003eEveryday comfort. Rochester, front and center.\u003c\/p\u003e\n\u003cp data-start=\"340\" data-end=\"603\"\u003eThe Nike Rochester Lilac Navy Fleece Crewneck delivers a clean, classic look with a subtle nod to Rochester’s signature season. Featuring bold “ROCHESTER” lettering with ROC branding and lilac detail, this piece keeps things simple while still rooted in identity.\u003c\/p\u003e\n\u003cp data-start=\"605\" data-end=\"770\"\u003eBuilt with soft Nike fleece, it’s designed for comfort, warmth, and versatility—perfect for layering on cool nights at the ballpark or everyday wear around the city.\u003c\/p\u003e\n\u003cp data-start=\"772\" data-end=\"862\"\u003eTimeless, comfortable, and easy to wear—this is a staple piece that works all season long.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"876\"\u003e\u003cstrong data-start=\"864\" data-end=\"876\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"877\" data-end=\"1125\"\u003e\n\u003cli data-section-id=\"1k8kuj1\" data-start=\"877\" data-end=\"926\"\u003eNike midweight fleece for warmth and softness\u003c\/li\u003e\n\u003cli data-section-id=\"uynjv0\" data-start=\"927\" data-end=\"966\"\u003eBrushed interior for a premium feel\u003c\/li\u003e\n\u003cli data-section-id=\"j7m91e\" data-start=\"967\" data-end=\"992\"\u003eStandard athletic fit\u003c\/li\u003e\n\u003cli data-section-id=\"1umt96r\" data-start=\"993\" data-end=\"1037\"\u003eRibbed cuffs and waistband for structure\u003c\/li\u003e\n\u003cli data-section-id=\"1e13mwp\" data-start=\"1038\" data-end=\"1092\"\u003eDeep navy body with pink and lilac graphic accents\u003c\/li\u003e\n\u003cli data-section-id=\"1jobg55\" data-start=\"1093\" data-end=\"1125\"\u003eOfficial Nike x MiLB product\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nike","offers":[{"title":"M","offer_id":44020313686104,"sku":"AG399-01","price":80.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":44020313718872,"sku":"AG399-02","price":80.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":44020313751640,"sku":"AG399-03","price":80.0,"currency_code":"USD","in_stock":false},{"title":"XXL","offer_id":44020313784408,"sku":"AG399-04","price":80.0,"currency_code":"USD","in_stock":false},{"title":"S","offer_id":44020313817176,"sku":"AG399","price":80.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/Claid-AI-64fac1aaefcf4759a7af1960d85cc13c.jpg?v=1776872601"},{"product_id":"nike-lilac-white-fleece-crewneck","title":"Nike Lilac White Fleece Crewneck","description":"\u003cp data-start=\"215\" data-end=\"293\"\u003eClean look. Everyday comfort.\u003c\/p\u003e\n\u003cp data-start=\"295\" data-end=\"553\"\u003eThe Nike Rochester Lilac White Fleece Crewneck delivers a crisp, minimal take on Rochester pride. Featuring bold “ROCHESTER” lettering with ROC branding and subtle lilac detailing, this piece stands out through contrast, simplicity, and premium construction.\u003c\/p\u003e\n\u003cp data-start=\"555\" data-end=\"693\"\u003eThe bright white base gives it a fresh, spring-ready feel, while Nike’s soft fleece build provides warmth and structure for everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"695\" data-end=\"728\"\u003eEasy to wear. Built to represent.\u003c\/p\u003e\n\u003cp data-start=\"730\" data-end=\"742\"\u003e\u003cstrong data-start=\"730\" data-end=\"742\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"743\" data-end=\"987\"\u003e\n\u003cli data-section-id=\"1k8kuj1\" data-start=\"743\" data-end=\"792\"\u003eNike midweight fleece for warmth and softness\u003c\/li\u003e\n\u003cli data-section-id=\"uynjv0\" data-start=\"793\" data-end=\"832\"\u003eBrushed interior for a premium feel\u003c\/li\u003e\n\u003cli data-section-id=\"j7m91e\" data-start=\"833\" data-end=\"858\"\u003eStandard athletic fit\u003c\/li\u003e\n\u003cli data-section-id=\"1umt96r\" data-start=\"859\" data-end=\"903\"\u003eRibbed cuffs and waistband for structure\u003c\/li\u003e\n\u003cli data-section-id=\"gme8kq\" data-start=\"904\" data-end=\"954\"\u003eWhite body with pink and lilac graphic accents\u003c\/li\u003e\n\u003cli data-section-id=\"1jobg55\" data-start=\"955\" data-end=\"987\"\u003eOfficial Nike x MiLB product\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nike","offers":[{"title":"S","offer_id":44020313849944,"sku":"AG400","price":80.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44020313882712,"sku":"AG400-01","price":80.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44020313915480,"sku":"AG400-02","price":80.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44020313948248,"sku":"AG400-03","price":80.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":44020313981016,"sku":"AG400-04","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/Claid-AI-d9f3e2df75f34aacb1459a0da61f61ef.jpg?v=1776872819"},{"product_id":"lilac-grown-in-the-585-tee","title":"Lilac Grown in the 585 Tee","description":"\u003cp data-start=\"355\" data-end=\"410\"\u003eBuilt here. Worn everywhere.\u003c\/p\u003e\n\u003cp data-start=\"412\" data-end=\"662\"\u003eThe Grown in the 585 Tee is a clean, statement-driven piece that reps Rochester at its core. Featuring bold vintage-style “585” typography paired with the ROC mark and lilac detailing, this design blends local pride with a modern, wearable aesthetic.\u003c\/p\u003e\n\u003cp data-start=\"664\" data-end=\"893\"\u003ePrinted on a light blue heather tee, it delivers a soft, breathable feel with a colorway that ties directly into Rochester’s Lilac Festival season. Easy to wear, easy to layer—this is an everyday staple that still says something.\u003c\/p\u003e\n\u003cp data-start=\"895\" data-end=\"935\"\u003eRooted in Rochester. Ready for anything.\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"949\"\u003e\u003cstrong data-start=\"937\" data-end=\"949\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"950\" data-end=\"1187\"\u003e\n\u003cli data-section-id=\"he0tw0\" data-start=\"950\" data-end=\"1003\"\u003eSoft cotton\/poly blend for comfort and durability\u003c\/li\u003e\n\u003cli data-section-id=\"1aj5ese\" data-start=\"1004\" data-end=\"1027\"\u003eAthletic retail fit\u003c\/li\u003e\n\u003cli data-section-id=\"13cigkn\" data-start=\"1028\" data-end=\"1071\"\u003eHigh-quality vintage-style screen print\u003c\/li\u003e\n\u003cli data-section-id=\"1by56ru\" data-start=\"1072\" data-end=\"1135\"\u003eLight blue heather body with pink and lilac graphic accents\u003c\/li\u003e\n\u003cli data-section-id=\"1lxaixe\" data-start=\"1136\" data-end=\"1187\"\u003eExclusive to the Rochester Red Wings Team Store\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"108 Stitches","offers":[{"title":"S","offer_id":44020314013784,"sku":"100002700307","price":35.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44020314046552,"sku":"100002700308","price":35.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44020314079320,"sku":"100002700309","price":35.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44020314112088,"sku":"100002700310","price":35.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":44020314144856,"sku":"100002700311","price":35.0,"currency_code":"USD","in_stock":true},{"title":"XXXL","offer_id":44020314177624,"sku":"100002700312","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/Claid-AI-852e83ef04c645449f9f680ac48c0110.jpg?v=1776868930"},{"product_id":"roc-the-lilac-pink-graphic-tee","title":"ROC the Lilac Pink Graphic Tee","description":"\u003cp data-start=\"189\" data-end=\"247\"\u003eThe season, in one statement.\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"516\"\u003eThe ROC the Lilac Pink Tee brings Rochester’s signature season to life with a bold, graphic-forward design. Featuring oversized “ROC THE LILAC” typography layered with a textured fill and lilac detailing, this piece blends streetwear energy with Flower City identity.\u003c\/p\u003e\n\u003cp data-start=\"518\" data-end=\"696\"\u003eSet on a soft pink base, the color hits perfectly for spring—clean, vibrant, and built to stand out whether you’re at the ballpark or walking through Highland Park in full bloom.\u003c\/p\u003e\n\u003cp data-start=\"698\" data-end=\"737\"\u003eLoud, local, and made for lilac season.\u003c\/p\u003e\n\u003cp data-start=\"739\" data-end=\"751\"\u003e\u003cstrong data-start=\"739\" data-end=\"751\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"752\" data-end=\"975\"\u003e\n\u003cli data-section-id=\"1jrua4q\" data-start=\"752\" data-end=\"798\"\u003eSoft cotton\/poly blend for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1aj5ese\" data-start=\"799\" data-end=\"822\"\u003eAthletic retail fit\u003c\/li\u003e\n\u003cli data-section-id=\"19enf1v\" data-start=\"823\" data-end=\"881\"\u003eHigh-quality screen print with textured graphic effect\u003c\/li\u003e\n\u003cli data-section-id=\"uri9uo\" data-start=\"882\" data-end=\"923\"\u003ePink body with navy and lilac graphic\u003c\/li\u003e\n\u003cli data-section-id=\"1lxaixe\" data-start=\"924\" data-end=\"975\"\u003eExclusive to the Rochester Red Wings Team Store\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"108 Stitches","offers":[{"title":"S","offer_id":44020314210392,"sku":"100002700314","price":35.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44020314243160,"sku":"100002700315","price":35.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44020314275928,"sku":"100002700316","price":35.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44020314308696,"sku":"100002700317","price":35.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":44020314341464,"sku":"100002700318","price":35.0,"currency_code":"USD","in_stock":true},{"title":"XXXL","offer_id":44020314374232,"sku":"100002700319","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/Claid-AI-5da8ab59162f4b2094749cda1b0c348d.jpg?v=1776869458"},{"product_id":"roc-the-lilac-skyline-tee","title":"ROC the Lilac Skyline Tee","description":"\u003cp data-start=\"283\" data-end=\"343\"\u003eRep Rochester in full bloom.\u003c\/p\u003e\n\u003cp data-start=\"345\" data-end=\"633\"\u003eThe ROC the Lilac Skyline Tee blends the city’s baseball roots with its signature spring identity. Featuring a vintage-inspired skyline framed beneath a striped sunset and baseball graphic, this design celebrates Rochester as the Flower City in a way that feels both nostalgic and modern.\u003c\/p\u003e\n\u003cp data-start=\"635\" data-end=\"812\"\u003ePrinted on a premium navy heather tee, the soft-hand feel and athletic fit make it perfect for game day at the ballpark or a walk through Highland Park during peak lilac season.\u003c\/p\u003e\n\u003cp data-start=\"814\" data-end=\"864\"\u003eThis is more than a tee—it’s Rochester, in season.\u003c\/p\u003e\n\u003cp data-start=\"866\" data-end=\"878\"\u003e\u003cstrong data-start=\"866\" data-end=\"878\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"879\" data-end=\"1117\"\u003e\n\u003cli data-section-id=\"10abhuh\" data-start=\"879\" data-end=\"931\"\u003eUltra-soft cotton\/poly blend for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1aj5ese\" data-start=\"932\" data-end=\"955\"\u003eAthletic retail fit\u003c\/li\u003e\n\u003cli data-section-id=\"8374kx\" data-start=\"956\" data-end=\"1014\"\u003eHigh-quality screen print with vintage distress finish\u003c\/li\u003e\n\u003cli data-section-id=\"3i3ue4\" data-start=\"1015\" data-end=\"1065\"\u003eNavy heather body with lilac and white graphic\u003c\/li\u003e\n\u003cli data-section-id=\"1lxaixe\" data-start=\"1066\" data-end=\"1117\"\u003eExclusive to the Rochester Red Wings Team Store\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"108 Stitches","offers":[{"title":"S","offer_id":44020314407000,"sku":"100002700300","price":35.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44020314439768,"sku":"100002700301","price":35.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44020314472536,"sku":"100002700302","price":35.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44020314505304,"sku":"100002700303","price":35.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":44020314538072,"sku":"100002700304","price":35.0,"currency_code":"USD","in_stock":true},{"title":"XXXL","offer_id":44020314570840,"sku":"100002700305","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/Claid-AI-e16008e6b7004b0d8dbe64098c842077.jpg?v=1776868503"},{"product_id":"new-era-9twenty-lilac-white-navy-cap","title":"New Era 9TWENTY Lilac White Navy Cap","description":"\u003cp data-start=\"182\" data-end=\"261\"\u003eA classic fit with a seasonal twist.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"556\"\u003eThe New Era 9TWENTY Lilac Cap brings together timeless design and Rochester’s signature spring identity. Featuring a clean white front panel with an embroidered “R” filled with lilac detailing, this cap delivers a subtle but standout look that feels right at home during Lilac Festival season.\u003c\/p\u003e\n\u003cp data-start=\"558\" data-end=\"720\"\u003eFinished with a relaxed, unstructured fit and a curved visor, the 9TWENTY silhouette offers all-day comfort with an easy, broken-in feel straight out of the gate.\u003c\/p\u003e\n\u003cp data-start=\"722\" data-end=\"807\"\u003eClean, comfortable, and built to rep Rochester—this is your go-to cap for the season.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"821\"\u003e\u003cstrong data-start=\"809\" data-end=\"821\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"822\" data-end=\"1109\"\u003e\n\u003cli data-section-id=\"12hbdt9\" data-start=\"822\" data-end=\"863\"\u003eNew Era 9TWENTY adjustable silhouette\u003c\/li\u003e\n\u003cli data-section-id=\"hhxcye\" data-start=\"864\" data-end=\"893\"\u003eRelaxed, unstructured fit\u003c\/li\u003e\n\u003cli data-section-id=\"lgdy9f\" data-start=\"894\" data-end=\"929\"\u003eCurved visor for a classic look\u003c\/li\u003e\n\u003cli data-section-id=\"rvaxgn\" data-start=\"930\" data-end=\"977\"\u003eWhite front panel with navy crown and visor\u003c\/li\u003e\n\u003cli data-section-id=\"1uvlwe6\" data-start=\"978\" data-end=\"1030\"\u003eEmbroidered “R” logo with lilac floral detailing\u003c\/li\u003e\n\u003cli data-section-id=\"unbmdd\" data-start=\"1031\" data-end=\"1063\"\u003eAdjustable strapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1s8gqp6\" data-start=\"1064\" data-end=\"1109\"\u003eNew Era flag logo embroidered on the side\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":44020420345944,"sku":"AG423","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/04212026_LilacShoot_RW-36.jpg?v=1776874538"},{"product_id":"new-era-9twenty-lilac-purple-cap","title":"New Era 9TWENTY Lilac Purple Cap","description":"\u003cp data-start=\"138\" data-end=\"207\"\u003eLilac season, fully dialed in.\u003c\/p\u003e\n\u003cp data-start=\"209\" data-end=\"447\"\u003eThe New Era 9TWENTY Lilac Purple Cap brings Rochester’s signature color front and center. Featuring a tonal lilac crown with a bold embroidered “R” filled with floral detailing, this cap makes a statement while staying clean and wearable.\u003c\/p\u003e\n\u003cp data-start=\"449\" data-end=\"711\"\u003eBuilt on the 9TWENTY silhouette, it offers a relaxed, unstructured fit with a curved visor—delivering that comfortable, broken-in feel from day one. Lightweight, versatile, and easy to throw on, it’s the perfect everyday cap for Lilac Festival season and beyond.\u003c\/p\u003e\n\u003cp data-start=\"713\" data-end=\"758\"\u003eSimple, seasonal, and unmistakably Rochester.\u003c\/p\u003e\n\u003cp data-start=\"760\" data-end=\"772\"\u003e\u003cstrong data-start=\"760\" data-end=\"772\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"773\" data-end=\"1063\"\u003e\n\u003cli data-section-id=\"12hbdt9\" data-start=\"773\" data-end=\"814\"\u003eNew Era 9TWENTY adjustable silhouette\u003c\/li\u003e\n\u003cli data-section-id=\"hhxcye\" data-start=\"815\" data-end=\"844\"\u003eRelaxed, unstructured fit\u003c\/li\u003e\n\u003cli data-section-id=\"b5i9ch\" data-start=\"845\" data-end=\"889\"\u003eCurved visor for a classic, worn-in look\u003c\/li\u003e\n\u003cli data-section-id=\"1ayqogi\" data-start=\"890\" data-end=\"931\"\u003eAll-over lilac purple crown and visor\u003c\/li\u003e\n\u003cli data-section-id=\"1uvlwe6\" data-start=\"932\" data-end=\"984\"\u003eEmbroidered “R” logo with lilac floral detailing\u003c\/li\u003e\n\u003cli data-section-id=\"unbmdd\" data-start=\"985\" data-end=\"1017\"\u003eAdjustable strapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1s8gqp6\" data-start=\"1018\" data-end=\"1063\"\u003eNew Era flag logo embroidered on the side\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":44020420411480,"sku":"AG424","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/04212026_LilacShoot_RW-17.jpg?v=1776877703"},{"product_id":"new-era-9twenty-lilac-navy-cap","title":"New Era 9TWENTY Lilac Navy Cap","description":"\u003cp data-start=\"79\" data-end=\"144\"\u003eClassic navy. Seasonal edge.\u003c\/p\u003e\n\u003cp data-start=\"146\" data-end=\"429\"\u003eThe New Era 9TWENTY Lilac Navy Cap delivers a clean, everyday look with a subtle nod to Rochester’s signature season. Featuring a deep navy crown paired with an embroidered “R” logo filled with lilac floral detailing, this cap blends timeless style with just the right amount of pop.\u003c\/p\u003e\n\u003cp data-start=\"431\" data-end=\"697\"\u003eBuilt on the 9TWENTY silhouette, it offers a relaxed, unstructured fit with a curved visor—giving you that comfortable, worn-in feel from the first wear. Easy to style and built for daily use, it’s a go-to piece whether you’re at the ballpark or out around the city.\u003c\/p\u003e\n\u003cp data-start=\"699\" data-end=\"743\"\u003eLow-key, versatile, and rooted in Rochester.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"757\"\u003e\u003cstrong data-start=\"745\" data-end=\"757\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"758\" data-end=\"1027\"\u003e\n\u003cli data-section-id=\"12hbdt9\" data-start=\"758\" data-end=\"799\"\u003eNew Era 9TWENTY adjustable silhouette\u003c\/li\u003e\n\u003cli data-section-id=\"hhxcye\" data-start=\"800\" data-end=\"829\"\u003eRelaxed, unstructured fit\u003c\/li\u003e\n\u003cli data-section-id=\"lgdy9f\" data-start=\"830\" data-end=\"865\"\u003eCurved visor for a classic look\u003c\/li\u003e\n\u003cli data-section-id=\"16tfs9t\" data-start=\"866\" data-end=\"895\"\u003eDeep navy crown and visor\u003c\/li\u003e\n\u003cli data-section-id=\"1uvlwe6\" data-start=\"896\" data-end=\"948\"\u003eEmbroidered “R” logo with lilac floral detailing\u003c\/li\u003e\n\u003cli data-section-id=\"unbmdd\" data-start=\"949\" data-end=\"981\"\u003eAdjustable strapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1s8gqp6\" data-start=\"982\" data-end=\"1027\"\u003eNew Era flag logo embroidered on the side\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":44020420444248,"sku":"AG425","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/04212026_LilacShoot_RW-44.jpg?v=1776877836"},{"product_id":"new-era-9twenty-lilac-lavender-cap","title":"New Era 9TWENTY Lilac Lavender Cap","description":"\u003cp data-start=\"83\" data-end=\"152\"\u003eSoft tone. Strong statement.\u003c\/p\u003e\n\u003cp data-start=\"154\" data-end=\"449\"\u003eThe New Era 9TWENTY Lilac Lavender Cap brings a lighter, more refined take to Rochester’s signature seasonal look. Featuring a soft lavender crown paired with an embroidered “R” logo filled with detailed lilac florals, this cap delivers a clean, elevated feel that stands out without being loud.\u003c\/p\u003e\n\u003cp data-start=\"451\" data-end=\"704\"\u003eBuilt on the 9TWENTY silhouette, it offers a relaxed, unstructured fit with a curved visor—giving you that comfortable, broken-in feel from the first wear. Easy to style and perfect for spring, it’s a go-to piece for both the ballpark and everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"706\" data-end=\"746\"\u003eSubtle, fresh, and built for the season.\u003c\/p\u003e\n\u003cp data-start=\"748\" data-end=\"760\"\u003e\u003cstrong data-start=\"748\" data-end=\"760\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"761\" data-end=\"1043\"\u003e\n\u003cli data-section-id=\"12hbdt9\" data-start=\"761\" data-end=\"802\"\u003eNew Era 9TWENTY adjustable silhouette\u003c\/li\u003e\n\u003cli data-section-id=\"hhxcye\" data-start=\"803\" data-end=\"832\"\u003eRelaxed, unstructured fit\u003c\/li\u003e\n\u003cli data-section-id=\"b5i9ch\" data-start=\"833\" data-end=\"877\"\u003eCurved visor for a classic, worn-in look\u003c\/li\u003e\n\u003cli data-section-id=\"1hz17rs\" data-start=\"878\" data-end=\"911\"\u003eSoft lavender crown and visor\u003c\/li\u003e\n\u003cli data-section-id=\"1uvlwe6\" data-start=\"912\" data-end=\"964\"\u003eEmbroidered “R” logo with lilac floral detailing\u003c\/li\u003e\n\u003cli data-section-id=\"unbmdd\" data-start=\"965\" data-end=\"997\"\u003eAdjustable strapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1s8gqp6\" data-start=\"998\" data-end=\"1043\"\u003eNew Era flag logo embroidered on the side\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":44020420477016,"sku":"AG426","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/04212026_LilacShoot_RW-21.jpg?v=1776877969"},{"product_id":"new-era-9forty-lilac-blue-cap","title":"New Era 9FORTY Lilac Blue Cap","description":"\u003cp data-start=\"78\" data-end=\"143\"\u003eFresh color. Clean structure.\u003c\/p\u003e\n\u003cp data-start=\"145\" data-end=\"420\"\u003eThe New Era 9FORTY Lilac Blue Cap brings a bright, spring-ready look to the Lilac collection. Featuring a light blue crown paired with a bold embroidered “R” logo filled with floral detailing, this cap delivers a fresh pop of color while staying rooted in Rochester identity.\u003c\/p\u003e\n\u003cp data-start=\"422\" data-end=\"642\"\u003eBuilt on the structured 9FORTY silhouette, it offers a contoured crown and curved visor for a more polished, athletic fit. The navy visor adds contrast and balance, making this cap easy to style while still standing out.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"683\"\u003eLight, clean, and built for the season.\u003c\/p\u003e\n\u003cp data-start=\"685\" data-end=\"697\"\u003e\u003cstrong data-start=\"685\" data-end=\"697\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"698\" data-end=\"1045\"\u003e\n\u003cli data-section-id=\"1iv1hrs\" data-start=\"698\" data-end=\"738\"\u003eNew Era 9FORTY structured silhouette\u003c\/li\u003e\n\u003cli data-section-id=\"yca61z\" data-start=\"739\" data-end=\"787\"\u003eContoured crown with structured front panels\u003c\/li\u003e\n\u003cli data-section-id=\"17zifo\" data-start=\"788\" data-end=\"831\"\u003eCurved visor for a clean, athletic look\u003c\/li\u003e\n\u003cli data-section-id=\"5mcgm4\" data-start=\"832\" data-end=\"868\"\u003eLight blue crown with navy visor\u003c\/li\u003e\n\u003cli data-section-id=\"1uvlwe6\" data-start=\"869\" data-end=\"921\"\u003eEmbroidered “R” logo with lilac floral detailing\u003c\/li\u003e\n\u003cli data-section-id=\"jj99m6\" data-start=\"922\" data-end=\"966\"\u003eSide patch detailing for added character\u003c\/li\u003e\n\u003cli data-section-id=\"unbmdd\" data-start=\"967\" data-end=\"999\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1s8gqp6\" data-start=\"1000\" data-end=\"1045\"\u003eNew Era flag logo embroidered on the side\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":44020420542552,"sku":"AG416","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/04212026_LilacShoot_RW.jpg?v=1776878298"},{"product_id":"new-era-9forty-lilac-chrome-cap","title":"New Era 9FORTY Lilac Chrome Cap","description":"\u003cp data-start=\"80\" data-end=\"146\"\u003eBright look. Sharp contrast.\u003c\/p\u003e\n\u003cp data-start=\"148\" data-end=\"401\"\u003eThe New Era 9FORTY Lilac Chrome Cap delivers a clean, high-contrast take on the Lilac collection. Featuring a crisp white “chrome” crown paired with a bold embroidered “R” logo filled with floral detailing, this cap stands out with a fresh, modern edge.\u003c\/p\u003e\n\u003cp data-start=\"403\" data-end=\"612\"\u003eBuilt on the structured 9FORTY silhouette, it offers a contoured crown and curved visor for a polished, athletic fit. The dark visor grounds the look, creating contrast that makes the front logo pop even more.\u003c\/p\u003e\n\u003cp data-start=\"614\" data-end=\"656\"\u003eCrisp, versatile, and built to turn heads.\u003c\/p\u003e\n\u003cp data-start=\"658\" data-end=\"670\"\u003e\u003cstrong data-start=\"658\" data-end=\"670\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"671\" data-end=\"989\"\u003e\n\u003cli data-section-id=\"1iv1hrs\" data-start=\"671\" data-end=\"711\"\u003eNew Era 9FORTY structured silhouette\u003c\/li\u003e\n\u003cli data-section-id=\"yca61z\" data-start=\"712\" data-end=\"760\"\u003eContoured crown with structured front panels\u003c\/li\u003e\n\u003cli data-section-id=\"17zifo\" data-start=\"761\" data-end=\"804\"\u003eCurved visor for a clean, athletic look\u003c\/li\u003e\n\u003cli data-section-id=\"1sbuoje\" data-start=\"805\" data-end=\"857\"\u003eWhite “chrome” crown with contrasting dark visor\u003c\/li\u003e\n\u003cli data-section-id=\"1uvlwe6\" data-start=\"858\" data-end=\"910\"\u003eEmbroidered “R” logo with lilac floral detailing\u003c\/li\u003e\n\u003cli data-section-id=\"unbmdd\" data-start=\"911\" data-end=\"943\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1s8gqp6\" data-start=\"944\" data-end=\"989\"\u003eNew Era flag logo embroidered on the side\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":44020420575320,"sku":"AG417","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/04212026_LilacShoot_RW-12.jpg?v=1776878483"},{"product_id":"new-era-9fifty-lilac-white-navy-cap","title":"New Era 9FIFTY Lilac White Navy Cap","description":"\u003cp data-start=\"84\" data-end=\"163\"\u003eStructured. Bold. Built to stand out.\u003c\/p\u003e\n\u003cp data-start=\"165\" data-end=\"421\"\u003eThe New Era 9FIFTY Lilac White\/Navy Cap brings a sharper, street-ready edge to the Lilac collection. Featuring a structured white front panel with a bold embroidered “R” logo filled with floral detailing, this cap pairs clean contrast with standout design.\u003c\/p\u003e\n\u003cp data-start=\"423\" data-end=\"647\"\u003eBuilt on the 9FIFTY silhouette, it delivers a high, structured crown and flat visor for a more modern, fitted look. The navy panels and brim ground the design, creating balance while letting the front logo take center stage.\u003c\/p\u003e\n\u003cp data-start=\"649\" data-end=\"703\"\u003eClean lines. Strong presence. Rochester, repped right.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"717\"\u003e\u003cstrong data-start=\"705\" data-end=\"717\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"718\" data-end=\"1002\"\u003e\n\u003cli data-section-id=\"1xl9zbw\" data-start=\"718\" data-end=\"756\"\u003eNew Era 9FIFTY snapback silhouette\u003c\/li\u003e\n\u003cli data-section-id=\"91a4my\" data-start=\"757\" data-end=\"791\"\u003eHigh-profile, structured crown\u003c\/li\u003e\n\u003cli data-section-id=\"187cyas\" data-start=\"792\" data-end=\"824\"\u003eFlat visor for a modern look\u003c\/li\u003e\n\u003cli data-section-id=\"q7jrvm\" data-start=\"825\" data-end=\"871\"\u003eWhite front panel with navy crown and brim\u003c\/li\u003e\n\u003cli data-section-id=\"1uvlwe6\" data-start=\"872\" data-end=\"924\"\u003eEmbroidered “R” logo with lilac floral detailing\u003c\/li\u003e\n\u003cli data-section-id=\"1f494bt\" data-start=\"925\" data-end=\"956\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1s8gqp6\" data-start=\"957\" data-end=\"1002\"\u003eNew Era flag logo embroidered on the side\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":44020420608088,"sku":"AG418","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/04212026_LilacShoot_RW-40.jpg?v=1776878606"},{"product_id":"new-era-9fifty-lilac-navy-sky-cap","title":"New Era 9FIFTY Lilac Navy Sky Cap","description":"\u003cp data-start=\"82\" data-end=\"151\"\u003eContrast that hits different.\u003c\/p\u003e\n\u003cp data-start=\"153\" data-end=\"430\"\u003eThe New Era 9FIFTY Lilac Navy Sky Cap brings bold color blocking to the Lilac collection. Featuring a deep navy crown paired with a sky blue visor and a standout embroidered “R” logo filled with floral detailing, this cap blends classic team colors with a fresh seasonal twist.\u003c\/p\u003e\n\u003cp data-start=\"432\" data-end=\"668\"\u003eBuilt on the 9FIFTY silhouette, it delivers a high, structured crown and flat visor for a modern, street-ready fit. The contrast between the dark crown and bright brim gives it a unique edge while keeping the look balanced and wearable.\u003c\/p\u003e\n\u003cp data-start=\"670\" data-end=\"710\"\u003eSharp, colorful, and built to stand out.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"724\"\u003e\u003cstrong data-start=\"712\" data-end=\"724\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"725\" data-end=\"1014\"\u003e\n\u003cli data-section-id=\"1xl9zbw\" data-start=\"725\" data-end=\"763\"\u003eNew Era 9FIFTY snapback silhouette\u003c\/li\u003e\n\u003cli data-section-id=\"91a4my\" data-start=\"764\" data-end=\"798\"\u003eHigh-profile, structured crown\u003c\/li\u003e\n\u003cli data-section-id=\"187cyas\" data-start=\"799\" data-end=\"831\"\u003eFlat visor for a modern look\u003c\/li\u003e\n\u003cli data-section-id=\"reefg5\" data-start=\"832\" data-end=\"883\"\u003eDeep navy crown with contrasting sky blue visor\u003c\/li\u003e\n\u003cli data-section-id=\"1uvlwe6\" data-start=\"884\" data-end=\"936\"\u003eEmbroidered “R” logo with lilac floral detailing\u003c\/li\u003e\n\u003cli data-section-id=\"1f494bt\" data-start=\"937\" data-end=\"968\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1s8gqp6\" data-start=\"969\" data-end=\"1014\"\u003eNew Era flag logo embroidered on the side\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":44020420640856,"sku":"AG419","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/04212026_LilacShoot_RW-5.jpg?v=1776878776"},{"product_id":"new-era-9seventy-lilac-chrome-stretch-snapback","title":"New Era 9SEVENTY Lilac Chrome Stretch Snapback","description":"\u003cp data-start=\"95\" data-end=\"183\"\u003ePremium feel. Everyday versatility.\u003c\/p\u003e\n\u003cp data-start=\"185\" data-end=\"469\"\u003eThe New Era 9SEVENTY Lilac Chrome Stretch Snapback delivers the best of both worlds—structured style with all-day comfort. Featuring a clean white “chrome” front panel paired with a darker crown and visor, this cap highlights the bold embroidered “R” logo with detailed lilac florals.\u003c\/p\u003e\n\u003cp data-start=\"471\" data-end=\"709\"\u003eBuilt on the 9SEVENTY silhouette, it combines a modern structured shape with stretch-fit comfort and an adjustable snapback closure. The result is a cap that fits better, feels better, and looks elevated compared to traditional snapbacks.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"752\"\u003eClean, comfortable, and built to perform.\u003c\/p\u003e\n\u003cp data-start=\"754\" data-end=\"766\"\u003e\u003cstrong data-start=\"754\" data-end=\"766\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"767\" data-end=\"1192\"\u003e\n\u003cli data-section-id=\"l2imep\" data-start=\"767\" data-end=\"815\"\u003eNew Era 9SEVENTY stretch snapback silhouette\u003c\/li\u003e\n\u003cli data-section-id=\"qk4wb2\" data-start=\"816\" data-end=\"874\"\u003eStructured crown with a more flexible, comfortable fit\u003c\/li\u003e\n\u003cli data-section-id=\"f1lpo6\" data-start=\"875\" data-end=\"925\"\u003eSlightly pre-curved visor for a modern profile\u003c\/li\u003e\n\u003cli data-section-id=\"17m7ffq\" data-start=\"926\" data-end=\"994\"\u003eWhite “chrome” front panel with contrasting dark crown and visor\u003c\/li\u003e\n\u003cli data-section-id=\"1uvlwe6\" data-start=\"995\" data-end=\"1047\"\u003eEmbroidered “R” logo with lilac floral detailing\u003c\/li\u003e\n\u003cli data-section-id=\"1jsr3q1\" data-start=\"1048\" data-end=\"1091\"\u003eStretch-fit sweatband for added comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1a31pqa\" data-start=\"1092\" data-end=\"1146\"\u003eAdjustable snapback closure for a customizable fit\u003c\/li\u003e\n\u003cli data-section-id=\"1s8gqp6\" data-start=\"1147\" data-end=\"1192\"\u003eNew Era flag logo embroidered on the side\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":44020420673624,"sku":"AG420","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/04212026_LilacShoot_RW-14.jpg?v=1776878960"},{"product_id":"new-era-9seventy-lilac-white-stretch-snapback","title":"New Era 9SEVENTY Lilac White Stretch Snapback","description":"\u003cp data-start=\"94\" data-end=\"175\"\u003eClean look. Performance feel.\u003c\/p\u003e\n\u003cp data-start=\"177\" data-end=\"454\"\u003eThe New Era 9SEVENTY Lilac White Stretch Snapback delivers a premium, athletic take on the Lilac collection. Featuring a crisp all-white crown with a bold embroidered “R” logo filled with detailed lilac florals, this cap blends clean aesthetics with high-performance materials.\u003c\/p\u003e\n\u003cp data-start=\"456\" data-end=\"730\"\u003eBuilt on the 9SEVENTY silhouette, it combines a structured crown with stretch-fit comfort and an adjustable snapback closure for a superior fit. The moisture-wicking polyester fabric keeps you cool and dry, making it perfect for warm days at the ballpark or around the city.\u003c\/p\u003e\n\u003cp data-start=\"732\" data-end=\"778\"\u003eLightweight, breathable, and built to perform.\u003c\/p\u003e\n\u003cp data-start=\"780\" data-end=\"792\"\u003e\u003cstrong data-start=\"780\" data-end=\"792\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"793\" data-end=\"1283\"\u003e\n\u003cli data-section-id=\"l2imep\" data-start=\"793\" data-end=\"841\"\u003eNew Era 9SEVENTY stretch snapback silhouette\u003c\/li\u003e\n\u003cli data-section-id=\"1yr02t6\" data-start=\"842\" data-end=\"893\"\u003eStructured crown with flexible, comfortable fit\u003c\/li\u003e\n\u003cli data-section-id=\"f1lpo6\" data-start=\"894\" data-end=\"944\"\u003eSlightly pre-curved visor for a modern profile\u003c\/li\u003e\n\u003cli data-section-id=\"7wo5u3\" data-start=\"945\" data-end=\"992\"\u003eAll-white design for a clean, elevated look\u003c\/li\u003e\n\u003cli data-section-id=\"1uvlwe6\" data-start=\"993\" data-end=\"1045\"\u003eEmbroidered “R” logo with lilac floral detailing\u003c\/li\u003e\n\u003cli data-section-id=\"1l4wj27\" data-start=\"1046\" data-end=\"1083\"\u003eMoisture-wicking polyester fabric\u003c\/li\u003e\n\u003cli data-section-id=\"yl6nd\" data-start=\"1084\" data-end=\"1129\"\u003eStretch-fit sweatband for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1a31pqa\" data-start=\"1130\" data-end=\"1184\"\u003eAdjustable snapback closure for a customizable fit\u003c\/li\u003e\n\u003cli data-section-id=\"1nkbbhz\" data-start=\"1185\" data-end=\"1237\"\u003eSide “Flower City Rochester, NY” patch detailing\u003c\/li\u003e\n\u003cli data-section-id=\"1s8gqp6\" data-start=\"1238\" data-end=\"1283\"\u003eNew Era flag logo embroidered on the side\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":44020420706392,"sku":"AG421","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/2034\/0056\/files\/04212026_LilacShoot_RW-25.jpg?v=1776879095"},{"product_id":"new-era-9seventy-lilac-black-stretch-snapback","title":"New Era 9SEVENTY Lilac Black Stretch Snapback","description":"\u003cp data-start=\"94\" data-end=\"180\"\u003ePerformance meets statement style.\u003c\/p\u003e\n\u003cp data-start=\"182\" data-end=\"448\"\u003eThe New Era 9SEVENTY Lilac Black Stretch Snapback delivers a bold, elevated look with premium performance built in. Featuring a sleek black crown, this cap makes the vibrant embroidered “R” logo and lilac floral detailing pop with maximum contrast and visual impact.\u003c\/p\u003e\n\u003cp data-start=\"450\" data-end=\"763\"\u003eConstructed with moisture-wicking polyester, this cap is designed to keep you cool and dry whether you're at the ballpark, on the move, or out in the summer heat. The 9SEVENTY silhouette combines a structured crown, stretch-fit comfort, and an adjustable snapback closure for a fit that feels as good as it looks.\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"802\"\u003eClean. Comfortable. 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